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High Affinity for AAA Publications
Another glowing testimony to the editorial excellence of the AAA titles is their unprecedented readership by their members who rarely miss an issue. The relevance of the content of
the publications is underscored by the nearly 8 out of 10 (77%) who have read at least 3 - if not every issue - of the last 4. They take nearly a half-hour (27 minutes),
on average, out of their busy schedules to spend reading an issue, and then pass it along to 2.3 additional readers.
AAA Titles Elicit Strong Response
When readers see ads in AAA magazines, they extend the same unwavering loyalty and trust they have for the AAA brand to the advertiser's brand and respond in kind. In fact, 70%
of AAA members take some kind of action after reading the magazines. Not surprising - given the intense affinity AAA titles evoke - an editorial mention about upcoming events or
attractions, tours and new or unique dining experiences result in "sell-out" situations for restaurateurs and event venues.
Actions to Ads by AAA Members
· 40% contacted/visited AAA office for maps, Triptiks*
· 19% visited magazine website or aaa.com
· 12% made reservations or bought tickets
· 20% traveled to a destination advertised or written about
· 17% planned or modified existing plans for a trip
· 14% visited an advertiser's website
· 10% called a toll-free number
· 6% called an advertiser directly for information
*Source: 2004 MRI Subscriber Study
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